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Time to Believe.

Social Media Works.
(when done correctly)

The Environment Today

  • 8 in 10 Americans get their information from Mobile devices

  • Brands win followers by connecting with great content

  • Great content adds value, it doesn't "preach"

  • To be seen, you need to be brave

  • Great content gets shared, and shared, and shared...

The Protempis Category

  • Typically boring use of social media

  • There's huge opportunity to "own" social media without spending tons of money

  • Creating original content that carries a strong, consistent concept is paramount

  • Creating a Social Media Calendar is key to growth

Social Media Insights

Through conducting a competitor analysis, we found that your competitors don't have a strong presence on social media

 

Instagram: Opportunity to share original and engaging content (reels)

LinkedIn: Strong platform to start conversations related to your industry through polls and sharing articles

Twitter: This platform still delivers fast content that most of your potential followers will use to spread your content and share it

Episodic Content

What is Episodic Content?

Episodic content marketing is content broken into bite-size pieces. The content is a story with a plot that reveals more to the viewer with each episode. It can be an effective way of storytelling that draws audiences members back for more.

Concept One: The 'Test-imonials' of Time

Happy Man

We can tell customers that we're the best, but why not let current ones speak for themselves? Through this series, we will spotlight a customer from each industry that you serve, and let them share why Protempis is the best for their company and industry.

 

Benefits: Breadth & Reliability, Product Attributes, and Engagement 

Execution: Video and photos 

Schedule: Monthly

Benefits

• Brand Recognition

• Unique for Category

• Cost-Effective

• Engagement 

• Product Attributes 

• Lead the Space

Concept Two: The Protempis Signal 

Person getting interviewed

Positioning yourself as a thought-leadership is key. A way to do it in a fun and engaging way is through a newscast form where you will share industry and company news. Showcase your own employees and their knowledge and opinions.

Benefits: Thought leadership, engagement

Execution: Reel or video

Schedule: Once a month

Benefits

• Alter Brand Perceptions

• Thought-Leadership

• Brand Awareness 

• Fun

• Engagement 

Concept Three: The 'Pro’s' of Protempis

Here we spell out the product benefits and functions by product and by category, informing people why Protempis is the best choice.

Benefits: Position Protempis as reliable 

Execution: Mostly video content

Schedule: Once a month

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Benefits

• Partnership Opportunities

• Product Claims 

• Tell Unique Stories

• Multiple Industries

• Educational

Concept Four: Always Precise 

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There's been a lot of not so precise decisions made in history, like "The New Coke." To always position Protempis as a good decision, let's highlight notable bad decisions that have been made in history and end with a good reason why Promtempis is always a good one.

Benefits: Capture that Protempis is always a good decision.

Execution: Video, memes, static photos 

Schedule: Once a month

Concept Five: Premium Performance 

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Through this series, we will highlight product attributes for each product through a fun meme or graphic. 

Benefits: Product Recognition 

Execution: Video, memes, static photos 

Schedule: Twice a month

Benefits

• Feature Products

• Engagement 

• Educational

• Humor

•Brand Awearness 

Let's go fishin'!

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Our single platform to manage and launch all campaigns

December Content Plan

Introduction of the New Protempis Brand

Rebrand all Protempis Social Media Channels

 

Create Instagram stories for highlight reel:

About Protempis

Product Highlights

Industries We Serve

Industry News

The Test of Time

The Protempis Signal

Protempis Pro's

Always Precise

Premium Performance 

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Community Management.

Community management is the future of digital strategy. Why? It's the best way to connect with your audience. A community manager's job is to be the brand's tone, voice, and human element that holds it together – and carries it farther. It is also their job to project a brand's values and nurture their customers online.  How is it done? Social listening. A CM will monitor industry-related keywords and hashtags that mentions your brand or industry. 

Water over a rock.

Social media is all about quality of content, consistency, uniqueness, willingness to take chances, user-engagement, promotions, recognizable voice and frequency.

In that order.

This plan is affordable and can give Protempis a unique stance in the category unlike anyone else. It will drive perceptions of leadership, product quality, category knowledge, perception of innovation and give your customers something to hang their hats on each week. When done correctly, you'll have people looking forward to your posts, ready to learn, laugh and share!

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