Time to Believe.
Social Media Works.
(when done correctly)
The Environment Today
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8 in 10 Americans get their information from Mobile devices
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Brands win followers by connecting with great content
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Great content adds value, it doesn't "preach"
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To be seen, you need to be brave
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Great content gets shared, and shared, and shared...
The Protempis Category
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Typically boring use of social media
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There's huge opportunity to "own" social media without spending tons of money
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Creating original content that carries a strong, consistent concept is paramount
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Creating a Social Media Calendar is key to growth
Social Media Focus
Linked In: Strong platform to start conversations related to your industry through polls and sharing articles. This gives us the opportunity to promote:
• Thought-leadership
• Product & Industry News
• Industry Insights
• Announcements
• Clever Memes / Entertainment
Episodic Content
What is Episodic Content?
Episodic content marketing is content broken into bite-size pieces. The content is a story with a plot that reveals more to the viewer with each episode. It can be an effective way of storytelling that draws audiences members back for more.
The Protempis Signal
Positioning yourself as a thought leader is key to consistently dominating the space in your industry. A way to do it in a fun and engaging way is through a newscast form video (30-60 secs) where employees and industry experts/influencers will share industry and company news.
Episode 1: Introduce the "new" Protempis. Share snipits of your legacy and the future of Protempis.
Episode 2: Announce the launch of PTP products and how Protempis is doing it in a faster, better, and cheaper way.
Episode 3: Explain how 5G is the new legacy for your industry.
Episode 4: Have a member of the FAE team explain the layers of the network to show how Protempis is different because they are "on the edge."
Episode 5: Day in the life of a FAE member. The goal is to show customers the behind-the-scenes of your team in action, ensuring accuracy and reliability in your products. Click here to view an example.
The Pro's of Protempis
We identify all of the key challenges all of our products solve. Then we create a series of creative ideas that set up the problem and deliver Protempis as the creative and powerful solution.
The more outrageous the visuals are to set up a metaphor for a problem the better. We then pay it off with a solution to that problem with a creative use of that metaphor.
Since timing solutions are somewhat vague to most people, we use catchy and creative analogies to demonstrate what we mean.
Proof
• Millions of devices shipped annually
• Explain timing solutions graphically
• Engineering perspectives
• Processes that set us apart
Funny / Entertainment Memes
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Highlight solutions in humorous way
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Grab attention with bold visuals
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Pay-off with Protempis as the hero
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Serves as evergreen content
Let's go fishin'!
Our single platform to manage and launch all campaigns
June Content Plan
Re-Introduction of the New Protempis Brand
Rebrand Protempis Linked In Channel
Funny Memes
The Protempis Signal
Protempis Pro's
Community Management.
Community management is the future of digital strategy. Why? It's the best way to connect with your audience. A community manager's job is to be the brand's tone, voice, and human element that holds it together – and carries it farther. It is also their job to project a brand's values and nurture their customers online. How is it done? Social listening. A CM will monitor industry-related keywords and hashtags that mentions your brand or industry.
Water over a rock.
Social media is all about quality of content, consistency, uniqueness, willingness to take chances, user-engagement, promotions, recognizable voice and frequency.
In that order.
This plan is affordable and can give Protempis a unique stance in the category unlike anyone else. It will drive perceptions of leadership, product quality, category knowledge, perception of innovation and give your customers something to hang their hats on each week. When done correctly, you'll have people looking forward to your posts, ready to learn, laugh and share!