We started before it even started.
Growing 5 businesses at one time.
Perpetua Advisors was invited to help with an estimated business carve out of over $200 million, as part of a large, multi-business acquisition made by The Jordan Company of Chicago. Their first step was to bring in Drew Ladau to drive the entire effort as the new CEO/President. From there, we got the opportunity.
The Business Landscape
Create a NewCo, name it, brand it in order to serve as the Holding Co.
Existing Power-Brand in the laser measurement category
Industry leader in surveying and construction tools
Global provider of heavy equipment measurement systems
Naming exercise, branding this Breakout brand with global timing solutions
CEO | President
And by the way, we need this yesterday.
"After acquiring 4 different global companies with well-established products and services, I knew immediately we needed some common technology ground to make our growth faster, more controllable and effective."