Time to Believe.
Social Media Works.
(when done correctly)
The Environment Today
8 in 10 Americans get their information from Mobile devices
Brands win followers by connecting with great content
Great content adds value, it doesn't "preach"
To be seen, you need to be brave
Great content gets shared, and shared, and shared...
The Spectra Category
Wide range of content between competitors with only a few that standout
There's huge opportunity to "quickly compete" in social media without spending tons of money
Creating original content that carries a strong, consistent concept is paramount
Creating a Social Media Calendar is key to growth
Social Media Insights
Through conducting a competitor analysis, we found that your
competitors have a wide mix of presence in social media, with your main competitors such as Leica and Bosch having very sophisticated and consistent content.
Instagram: Opportunity to share original and engaging content (reels) Great platform to execute strong "pull" marketing from users.
LinkedIn: Strong platform to start conversations related to your industry through polls and sharing articles. Reaches target through consistent "push" marketing tactics.
Twitter: This platform still delivers fast content that most of your potential followers will use to spread your content and share it.
What is Episodic Content?
Episodic content marketing is content broken into bite-size pieces. The content is a story with a plot that reveals more to the viewer with each episode. It can be an effective way of storytelling that draws audiences members back for more.
Concept One: Product Demos
A monthly series of product demonstrations that showcase the top benefits for each device, how to maximize each product, and unusual uses of those products.
No more than :60 in length
Animation & video
• Reinforce Brand
• Unique for Category
• Product Benefits
• Encourages Sharing
• Builds Followers
• Simple to create
Concept Two: Day in the life
Create a community of users that share a typical day in their lives and how Spectra tools help them get the job done right.
We heavily rely on a community that we pull together through research and direct engagement prior to creating content.
All content is moderated by Spectra before any posts happen.
Multiple industry verticals
• Leverages others followers
• Adds interesting content
• Shows product breadth
• Builds it's own momentum
• Perception shift in users
Concept Three: Accuracy
For each of our product categories, we showcase different ways accuracy and precision plays a key role in a project. Not just the measurement, but what a wrong measurement potentially could mean to the overall project.
• Broad use of devices
• Thought leadership
• User generated content
Concept Four: Tips of the trade
Useful and interesting tips that involve products and knowledge of the use of those products. Tips and ideas come in the form of user generated content as well as our own knowledge of the best ways to use our products in multiple situations or industries.
• Thought Leadership
• Encourages user content
• Product feature demo
• Brand Awareness
Let's go fishin'!
Our single platform to manage and launch all campaigns
July Content Plan
Re-Introduction of the Brand
Rebrand all Spectra Social Media Channels
Create Instagram stories for highlight reel:
Industries We Serve
Day in the Life
Tips of the Trade
Community management is the future of digital strategy. Why? It's the best way to connect with your audience. A community manager's job is to be the brand's tone, voice, and human element that holds it together – and carries it farther. It is also their job to project a brand's values and nurture their customers online. How is it done? Social listening. A CM will monitor industry-related keywords and hashtags that mentions your brand or industry.
Water over a rock.
Social media is all about quality of content, consistency, uniqueness, willingness to take chances, user-engagement, promotions, recognizable voice and frequency.
In that order.
This plan is affordable and can give Spectra a unique stance in the category unlike anyone else. It will drive perceptions of leadership, product quality, category knowledge, perception of innovation and give your customers something to hang their hats on each week. When done correctly, you'll have people looking forward to your posts, ready to learn, laugh and share!